IDEAS
IDEAS is perhaps best known as a cross-discipline, creative media consultancy, however many of the UK’s leading property developers, local authorities and leisure companies have also come to rely on the team at IDEAS for their unique brand of blue-sky thinking. Their creative approach to problem solving helps create stunning and compelling concepts from large scale development projects and town centre planning to exhibitions and conferences alike. Project costs can range from thousands of pounds to many millions, yet with their catalytic involvement, creative teams find themselves pushing personal boundaries, united in a common quest for ideas hitherto unimaginable.

Although the company acts principally on behalf of commercial clients, IDEAS will from time to time, initiate and develop projects specifically to enhance their portfolio of business interests.

IDEAS intend to establish a small, purpose built theatre to house a
sensational fountain and light musical experience.


In the USA, companies such as Disney, Sea World, and Universal Studios have proven the value of these attractions. Audiences talk of their sense of awe and wonder, as liquid fireworks stimulate their senses, tingling at the spectacle of sound and light. The appeal of this all-weather attraction goes right across the board, with customer research pointing to very high rate of repeat customers.

The Music
Creative director at IDEAS; Don Jack is a well known figure, both in the art world and in musical theatre, with many successful productions to his credit. Current projects include Loch Ness the Monster Musical and Carnevale. With the success of his recent photography exhibition his ongoing exploration of the elements, extends to work on the score for ‘Waterscapes’, a project in which he intends to explore the changing moods, sounds and emotional responses of water. This would be one of many popular music programmes planned for 'Fountasia'

The Technology
IDEAS intend to partner with leading experts in fountain technology who have a proven record for quality and reliability of design and have shown an eagerness to become involved with the project.

The Location
Whilste the concept would work as a stand-alone attraction, as in the US, it sits more appropriately within an existing visitor destination adding to the visitor experience. An existing site with a water based theme would be regarded as the most appropriate.