Creative consultancy helping clients achieve extraordinary results in Branding, Advertising, Online, Print, Digital, on stage & screen, interiors and in space (well, exhibition space).
“In almost fifty decades, I have seen every mistake an organisation can make. When you hire me and the team, you aren’t paying for our time; you are paying to ensure you don’t waste fifty Grand on a rookie design mistake.”
Don Jack
You’ve stumbled onto something considerably bigger than the IDEAS website.
If you want to tell and sell online, we’ll create explicit, stylish and functional visual assets that get the job done. For simplicity, we offer two options. The first is ‘drop-dead gorgeous yet functionally rich’. The second is ‘functionally rich yet drop-dead gorgeous’. Your choice.
But if you haven’t noticed, a new form of digital unconformity is emerging.
That is to say, the website has gradually stopped being a way to communicate with human beings and has become an explanation of the business to a machine.
The more businesses optimise for being found, the more they can undermine the reason somebody would choose them after finding them.
You’ll forgive the irony; I’m shaking off the shackles I helped create (but never enjoyed).
IDEAS Creative Consultancy – Moving Between Lanes
Straight to the point, that’s our unique capability: at IDEAS® we move between lanes.
Our Creative Intervention: When an organisation reaches a point where ordinary thinking isn’t enough.
We’re very good at what we do, but we never say so.
We show so.
A hospitality project can teach you something about theatre.
A museum project can inform a destination.
A destination project can inform a brand.
A product can inform an experience.
Entertainment stagecraft can inform a business proposition.
And because we stray beyond boundaries, we can import ideas that specialists in one discipline may never encounter.
Most specialists become very good at one thing.
At IDEAS® we’ve spent more than four decades interested in what happens between things.
And occasionally, the most valuable idea for your problem may be sitting in a discipline that has absolutely nothing to do with your industry.
The advantage of not staying in one lane.
IDEAS is an independent creative consultancy built around a simple principle:
Ideas don’t respect boundaries. We’ve worked across brands, destinations, hospitality, entertainment, museums, exhibitions, property, products, communications and experiences. Not because we’re trying to be specialists in all of them. Because each one gives us a new place to look. We take what we’ve learned in one world and apply it somewhere unexpected. The result can be a different way of positioning a destination. A hospitality experience that behaves more like entertainment. A museum that thinks like a brand. A brand that behaves like a destination.
Or a commercial proposition nobody had previously thought to make.
The disciplines are different.
The creative thinking isn’t.
You can see us as a creative consultancy, but creativity is just a means to an end.
What we actually deliver is marketing advantage.
You want to build your company, build your brand and increase your profits.
Wanting is good, achieving is better.
We help you achieve your goals via coherent strategy, strong cross-media brand development, and consumer-sticky thinking.
“Don’s biggest flaw is being good at almost everything. As a creative influence, he’s exceptional — never content to stay in one lane, which is both his curse and your opportunity.”
Andy McKay, 528 Ibiza, founder and CEO, IRG
THIS ISN’T FOR EVERYONE.
You probably don’t need us to design another brochure.
Or make another logo.
Or produce another campaign.
You may need us when something important isn’t working.
When the opportunity is bigger than the brief.
When the answer isn’t obvious.
When the people already in the room have become too close to the problem.
When you suspect there is considerably more value in what you already have.
Or when you’re about to do something that has never been done before.
That’s when moving between lanes becomes useful.
SHAMELESS PLUG
All illustrations are taken from ‘Human-Signaling ‘, the new book by Don Jack, available in all shapes and sizes from good bookstores and charity shops this Christmas.
HAVE YOU GOT A PROBLEM WORTH MOVING LANES FOR?
It’s not about the jargon, the charts, and the slide presentation. If you want all that, there are lots of ‘talk forever, deliver never’ companies who will serve up all you can eat.
You’ll have gathered that we provide transformational creative thinking for people who know what they want and why.
If you don’t know exactly what you need — but you know something could be considerably better — that’s interesting.
They say, ‘Sell the sizzle, not the sausage’.
It’s good advice.
There are many ways to add ‘sizzle’ to a product, a brand or marketing strategy. Good marketing can be slick, sly, soft, sexy, cool, blunt, brave or a thousand other things. What we do is listen, think, and come up with the right ideas for you and your goals.
You don’t have to take this on trust. We want to meet you, discuss your aims and show you how we can make your life easier.
Tell us what’s happening. We’ll tell you what we see.
Initiate a Strategic Intervention
Organisations reach out to IDEAS when they are in a state of profound change—a legacy brand reawakening, a destination being reimagined, or an opportunity that has outgrown ordinary thinking. If you are navigating a transition and the path forward isn’t obvious, state your position below. If I see the pattern, we will schedule a diagnostic overview.
Or better still, visit Redding House for a chat over a cream tea with homemade scones and jam.
TELL ME WHAT’S HAPPENING.
What are you trying to change?
What’s getting in the way?
What would considerably better look like?
I’ll tell you what I see.
Email Don → donny@ideas.co.uk
or
Call Don → 0774 0676874
Or come to Redding House for a cream tea.
Don’t hire us to make something.
Hire us to see something.
Sometimes it’s a business opportunity hiding in plain sight.
Sometimes it’s simply the thing nobody has thought to ask yet.